Rebranding PT. I – The Brainstorm


Earlier this week, when I announced that I was going to be tackling the project of rebranding this page, an important question arose.  A follower on Twitter asked me, “what do you think will be the biggest challenge in the rebranding campaign that you have undertaken?”

I thought about this question for a moment. I mean, the correct answer would probably be “everything”. Cause let’s face it, building a brand is hard. It’s hard to create something out of nothing. For a lifestyle blog like mine, it’s hard to find the balance of staying true to yourself while also seeking the approval of readers.

A fellow blogger told me that people are interested in people. While I know this to be true, I had to do some serious internal reflections to figure out why people should be interested in me. I’m no Lauren Conrad or Gwyneth Paltrow. So why should people care about my lifestyle at all?

Objective. Being objective was the key here. I mean, yes, I can totally toot my own horn and say that people want to read about my life because I’m awesome (and I am) but that’s not really enough. Not only do I have to figure out who I am and what I’m made of, I have to do this soul searching in an objective manner, in an effort to not come off as a “no one love Kanye like Kanye” egomaniac.

In my post yesterday, I mentioned that “I am Taiwan-born, California bred, with a Southern state of mind. I am a passionate, no-bullshit, free-spirited optimist who’s composed of all sorts of contradictions.” Today, I decided to expand the list of things that make me, me in an effort to get closer to the brand I want to portray. Here are some of the random words I came up with:


The compilation of these things make me who I am (notice all of the contradictions). These are the things that I am made of and these are the things that this blog should emulate. Although this list may not seem like much, it’s the first step to building my new brand. Looking at this brainstorm, I could not be more excited for what’s to come on this journey. If you’re looking to rebrand yourself/company, keep up with my process by following the blog!



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