Rebranding PT. II – Should You Rename Your Brand?

should you rename

Should you rename your brand during a rebranding process? For the past week, I’ve been racking my brain and bouncing back and forth with this question. One minute, I’ll think “yes, changing the name is essential in this rebranding process,” but then the next minute, I think about the repercussions of changing the name and all […]

Rebranding PT. I – The Brainstorm

Brainstorm

Earlier this week, when I announced that I was going to be tackling the project of rebranding this page, an important question arose.  A follower on Twitter asked me, “what do you think will be the biggest challenge in the rebranding campaign that you have undertaken?” I thought about this question for a moment. I mean, the correct answer would probably […]